Fine Home Building
General Trend of Home Building Materials 8 Conjecture by Lanbo Jiang
China the future of home building materials industry trend of what is it? Who to accurately feel the pulse of the future trend of it? Among the many trends which, the author Sudden Impact, to tease out some possible trend for you readers to reference:
The first major trend is that China may be M type society
The so called M type society is the Japanese strategy expert Kenichi Ohmae first discovered and made. More simply, social class is only two of the poor and the rich, while the middle of a large number of shrinking middle class, like the letter M, like going from the middle of collapse, capitalist society proud of the middle class no longer exists, only the two classes rich and poor. China’s social reform and development of the three decades later, looming shadow of the M based society. Along with corruption, the right to rent seeking interests of the solidification, princelings, rich, and the emergence of second generation such as disk knot, the bottom level to the society fewer and fewer opportunities for mobility.
China’s social scene of terrible “class compaction” phenomenon. To put it bluntly, that is, a poor kid in today’s society, through their own hard work, the success of the rich squeezed into the ranks of fewer and fewer opportunities than before. Only two categories of people in society: the poor and the rich. M based society, the impact on the real estate market is faced with the poor, the rich small family and face the “luxury” will be hot. Of home building materials industry of the enterprises, located at two ends: the low end and high end brands and enterprises will live more moisture. Without an awkward position of “the end” corporate and brand will live the worst, there might even be closed collapse.
The second major trend is that China would see a great “Silver” Market
The so called silver market is the elderly market. China’s demographic dividend has been to enjoy the golden moment, China has entered the aging society, the elderly population as much as the total number of 160 million. The Pearl River Delta frequent “labor shortage” in China has sounded the alarm for an aging society. If companies can take this trend as early as possible make proper preparations, developing products suitable for the elderly, but also a valuable opportunity to seize the silver market. If cabinets enterprises to research and development to counter the bottom of the shorting (for example, can be inserted into the old wheelchair), Container handling into a central cabinet (those old people who get something), table row (easy to move older items) cabinets. Research on the toilet next to the bathroom enterprises should be able to install handrails, bathroom, etc. allow wheelchair turning in circles.
The third major trend is the hardcover in the proportion of residential housing will be greatly enhanced rough housing will become history Blank room like China, like the previous hottest VCD is not read by foreigners can not understand, and with Chinese characteristics product. Rough housing is the least environmentally friendly, the most uneconomical housing, with the tensions and promote low carbon global energy economy, the arrival of a number of countries have introduced policies to promote the hardcover room, rough housing will gradually fade into the wilderness. Due to its vast many people, the situation is different, this process may be more lengthy, but it is an irreversible trend.
The fourth major trend is the traditional home improvement companies may disappear, replaced by the manufacturing sector into the home improvement industry, to conduct large scale industrial production, to replace the current decoration companies in the hands of workshop.
With the advance of fine decorated homes, “parts production factory, on site Construction and equipment of” will gradually become the mainstream of home decoration, most of the renovation work can be done internally in the factory, on site standardization, rapid oriented assembly. No longer see the number of migrant workers rolled up bedding roll to eat, sleep in the same situation the owners home. Traditional, non standardized, serious waste of resources, inefficient, and hand workshop style home improvement companies will be replaced gradually phased out.
Trend is the fifth largest home building materials industry, the brand concentration of highly concentrated, like the mature IT industry and home appliance industries, only some of the public familiar with well known brand presence, and some predators a full range of international brands to enter and penetrate into China Market China’s current home building materials market is flourishing, quite a mixed bag, each segment has a myriad of businesses squeeze inside, brand concentration is very low. This situation will exist some time, but sooner or later come shuffling of time, the industry’s only a few large brands, large group, accounting for the vast majority of market share. China’s current domestic building materials industry, in addition to sanitary industry, almost no international brands competing against. This situation will be with China’s home building materials market norms, industry concentration degree of the increase, foreign brands predators will choose an overall cut into home building materials market in China, with Chinese enterprises with the segmentation of the market cake.
Trend is the sixth largest home building materials distribution industry, local channels will appear predators, commercial capital, industrial capital of the channel over hegemony in the domestic building materials industry to re staged China’s home appliance industry was now “the Soviet Union (Gome and Suning) hegemony,” Gome, Suning the two channels of giant, dominating the flow of household appliances industry, other channels basically no right to speak. The current expansion of ????? crazy and relatively stable actually home, home building materials distribution industry, the position of hegemony has been out of the horizon, commercial capital over industrial capital has been almost no suspense, just waiting for some time.
Trend is the seventh largest home building materials industry appear giant pan home group and professional brands competing against a scene.
The future, as consumers increase brand loyalty and a package of one stop home solutions for the love and favor, across multiple categories (business may be across the furniture, flooring, ceramic bathroom, wardrobe cabinets, kitchen appliances, wood Doors and many other categories) and Pan home group will grow as a company within the industry giant, with a strong brand pull and overall strength, occupy a major share of the market. Some focus on market segments and segmentation category of the professional company will rely on its own differentiated products, professional services, personalized brands are market segments of consumer trust and loyalty of large enterprise groups with competing against the legislation was undefeated.
Eighth largest non store sales trend will become a new growth point in the industry
With the Internet and technology development, home construction material enterprises to open up more online sales channels, more and more enterprises to develop business B TO C to carry out non entities in the online direct marketing shop. Achieve the online virtual experiences, video shop, the customer according to their own preferences, personal DIY products, online orders, online payment and other functions. All of the buying process, the transaction can be done through the network. Non store sales as a strong complement physical stores, and in the future occupy a certain market share.
See the future and trends, and sometimes is not very difficult. The key is the trend can become a reality, fully prepared and able to persevere in our employees. Ma’s words still apply: Today is very cruel, very cruel tomorrow, the day after tomorrow is very good. In this process, many people are down tomorrow night, can not see the sun the day after tomorrow. Dedication to stick to the day after the arrival of a major trend, there will be “left” is king!
About the Author
I am a professional editor from China Products, and my work is to promote a free online trade platform. http://www.himfr.com/ contain a great deal of information about 18k gold plated,encad novajet pro 880,stool softener, welcome to visit!
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